Built to Last: Successful Habits of Visionary Companies


Built to Last became an instant business classic. This audio abridgement is read by the authors, who alternate chapters. Collins is a bit breathlessly enthusiastic, but clear and interesting; Porras, unfortunately, is poorly inflected and wooden. They set out to determine what's special about "visionary" companies--the Disneys, Wal-Marts, and Mercks, companies at the very top of their game that have demonstrated longevity and great brand image. The authors compare 18 "visionary" picks to a control group of "successful-but-second-rank" companies. Thus Disney is compared to Columbia Pictures, Ford to GM, and so on.

A central myth, according to the authors, is that visionary companies start with a great product and are pushed into the future by charismatic leaders. Usually false, Collins and Porras find. Much more important, and a much more telling line of demarcation between a wild success like 3M and an also-ran like Norton, is flexibility. 3M had no master plan, little structure, and no prima donnas. Instead it had an atmosphere in which bright people were not afraid to "try a lot of stuff and keep what works."

If you listen to this audiocassette on your daily commute, you may discover whether you are headed to a "visionary" place of work--and, if so, whether you are the kind of employee who fits your employer's vision. (Running time: two hours, two cassettes) --Richard Farr


Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from the comparison companies and what were the common practices these enduringly great companies followed throughout their history?"

Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.


Review by Saravanan Velrajan from Milpitas, CA, USA:

Are you interested to know how WalMart, IBM & HP became superior organizations? Jim & Jerry present their findings about these successful companies and many more. Some of the key take aways from this book are "Preserve the Core Ideology & Stimulate Progress", "Try a lot of stuff and keep that works", & "Companies built just for generating profits do not become superior".

Have you been postponing your entrepreneurial venture just because you couldn't find a 'niche'? The authors give a variety of examples where some of the great companies didn't start with just one particular idea or product. They tried a number of things before they found their 'magic formula' for success.

I still couldn't completely buy-in to the "Home Grown Management" concept. May be the authors didn't do a good job of convincing me enough.

The style and the tone of this book resembles "Good to Great". If I had to compare this book with "Good to Great", I'm honest that "Good to Great" was very valuable.

If you really wanted to know the strengths of the companies that are "Built to last", you should read this book.

Review by Loren D. Pounds from Northwest U.S.:

I had to read this book for my management course and I thought it was going to be yet another boring business book, but IT IS AMAZING!! The authors made me completely rethink how I think companies achieve success and had some of the most in depth research I've come across.

It doesn't matter if you're in business or not, no matter who you are, you'll enjoy getting a fresh perspective that applies to business and our personal lives too. The book slows down towards the end, but overall it's a must read!

Review by J. Koup from Washington, PA United States:

Let me just say, I have read two books by Jim Collins and his research team and I have not been at all disappointed. All chapters were explained without complex sentence writings and without all the extra stuff. For example, "Resiliency (not perfection) is the signature of greatness, be it in a person, an organization, or a nation." Jim Collins provided within each chapter insights on how to achieve at any position within a corporate company such as an employee, manager, senior executive, board member,and CEO. The book does mainly talk about people at the "top" but, the research information speaks for itself. Comparing companies such as Procter and Gamble, Walt Disney, Merck, Johnson and Johnson, Wal-Mart to Colgate, Columbia Pictures, Pfizer, Bristol-Myers Squibb, and Ames, respectively. The researchers group and Jim Collins provided and proved what facts can represent to a reader. If you are willing to take your time and read with a understanding that anyone can create a "visionary company" of tomorrow. Highly Recommended to all future leaders with the pursue of how to develop what works and what doesn't.

Review by Tharin Chalermvanich from Bangkok, Thailand:

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

This is one of my favorite book!!

Review by Merrick J. Brewer from :

Finally, a book that includes ideas that are based on research, not just someone's good ideas and stories. If this doesn't change what you are doing in your business, you'd better stop reading, start writing and tell us all your secrets.
Jim Collins is a great, inspiring author wh will engage you the whole way through.

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